Neue Kunden durch den Leadermacher

Vona.reuber@wavepoint.de

Werbeagentur wavepoint entwickelt Tool zur effizienten Leadgenerierung.

Der persönliche Kontakt zum Kunden ist in Zeiten des Überangebots durch das Internet wichtiger als je zuvor. Neben Produkt- und Servicequalität entscheidet heute ebenfalls das Timing über eine erfolgreiche Neukundenakquise. Wer im richtigen Moment den persönlichen Kontakt zum Kunden knüpft, hat den ersten Schritt zum erfolgreichen Neuauftrag getan. Vor diesem Hintergrund spielt die Leadgenerierung heute eine entscheidende Rolle in den marketingstrategischen Überlegungen vieler Unternehmen.

Mit dem Ziel, seinen Kunden eine effiziente Möglichkeit zur Neukundengewinnung ohne großen Aufwand zu bieten, hat das Team der Werbeagentur wavepoint aus Leverkusen den „Leadermacher“ entwickelt. Das interaktive Tool lässt sich flexibel in jede Homepage integrieren und übersendet persönliche Kontaktdaten von Interessenten als Basis für ein persönliches Kundengespräch. „Leads kaufen über externe Anbieter kann heute jeder“, erklärt Agenturchef Sascha Tiebel. „Mit dem Leadermacher findet die Neukundengewinnung direkt über die unternehmenseigene Homepage statt und bleibt als entscheidender Wettbewerbsvorteil erhalten“.

Anders als andere Leadgeneratoren erzeugt der Leadermacher keine automatischen Bewertungen, sondern sendet ausschließlich qualifizierte Kontakte für einen ersten Austausch mit dem Kunden. Was zunächst als spezielles Tool für die Maklerbranche entwickelt wurde, ist heute für viele weitere Branchen und Homepages buchbar. „Die Möglichkeiten zur Neukundengewinnung durch den Leadermacher sind vielseitig. Wer zudem begleitende Adwords-Kampagnen mit einer individuellen Betreuung kombiniert, erzielt innerhalb kürzester Zeit deutliche Ergebnisse“, so Sascha Tiebel weiter.

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